SABRINA DORFMAN
Copywriting, Marketing, Branding
http://sabrinadorfman.me| (C) 9172261924 | sabrinadorfman@gmail.com
WORK HISTORY
Copy Supervisor |McCann Health New Jersey (IPG Health) | Remote | MARCH 2022-CURRENT
· Creates creative campaigns for DTC and HCP audiences
· Collaborates with clients and cross-functional internal teams to implement creative strategies across US client, global client and non-profit client
· Leads creative team in projects to meet and exceed client expectations on omni-channel campaigns
· Writes print and digital pieces, including conference booths, TikTok ads, programmatic banners, posters, client marketing materials, etc.
· Drives creative work from manuscript development through approval process, including presenting to clients, fact checking using medical references and annotations, and implementing medical review changes
· Led creative team in FDA launches and brand launches
· Client work: ViiV, Novo Nordisk, Nestle, Edge NJ, TEVA, Dentsply Sirona, Johnson&Johnson
Brand Manager |Emanate Health Hospital System | Los Angeles, CA | SEPTEMBER 2021-MARCH 2022
· Drove initiatives to enhance reputation and strengthen overall brand
· Developed marketing campaigns to strengthen awareness and help drive growth of service lines, specialty services and physician network
· Wrote ads for omni-channel channel campaigns across specialties including cardiology, neuroscience, orthopedics, family medicine and more
· Worked closely with service line leaders and department teams to implement marketing plans to successfully reach the key business objectives and KPIs
· Provided day-to-day marketing support to departments and service lines throughout the organization
· Managed social media platforms
· Participated in advertising creative process
Marketing & Communications Brand Specialist |Emanate Health Hospital System | Los Angeles, CA |APRIL 2019-SEPTEMBER 2021
· Lead digital marketing and communications efforts across health care system to reach internal and external audiences.
· Worked with team to create and execute branding, marketing, and advertising strategies for various service lines, including women's health, cardiac care, neurology, family medicine, orthopedics and more.
· Analyzed data to measure results and create reports to share with key stakeholders.
· Provided support to business development teams to launch new services, clinics and physician practices.
Copywriter & Marketing Specialist | Salt Media Marketing | Los Angeles, CA |APRIL 2018- April 2019
· Developed branding and advertising strategies for clients across a vast spectrum of industries.
· Lead editor over all written content.
· Managed team of writers, designers, and project managers.
· Wrote and edited marketing emails, website copy, paid social media advertisements, organic social media posts, newsletters, lead magnets, blogs, media releases and more.
Copywriter | LHWH Advertising & PR | Myrtle Beach, SC | MAY 2016-SEPTEMBER 2017
· Managed several campaigns at once under tight deadlines. Created content, editorial calendar and managed social media accounts.
· Wrote in several styles and voices for website, print and internal documents.
· Wrote and edited long-and short-form copy for blogs, SEO meta descriptions, website content, press releases, social media, presentations, training materials and more. Interacted with press on behalf of clients.
EDUCATION
Bachelor of Arts: Interdisciplinary Studies—Concentration in Advertising
Coastal Carolina University
Associate of Arts: Arts and Humanities
Horry Georgetown Technical College
EXPERIENCE WRITING IN INDUSTRIES:
Pharmaceutical companies, Hospital Systems, Crypto Technology, AI, Fashion, Real Estate, Medical Practices, Car Dealerships, Health and Fitness, Amusement Park, Golf Companies, Hotels, Tourist Attractions, Restaurants, City Events, Non-Profit Organizations, Car Dealerships, Tourist Attractions, National Holiday Website