SABRINA DORFMAN

SABRINA DORFMAN

http://sabrinadorfman.me| (C) 9172261924 | sabrinadorfman@gmail.com

Copywriter & Brand Marketing Leader with 10+ years of experience developing omnichannel campaigns across healthcare, pharmaceutical, and consumer brands. Proven expertise in DTC and HCP marketing, FDA-regulated content, brand launches, digital advertising, and cross-functional collaboration. Experienced in leading creative teams, translating complex information into compelling copy, and driving brand consistency across channels.

WORK HISTORY

Copy Supervisor / Senior Copywriter |McCann Health New Jersey (IPG Health) | Remote |MARCH 2022-CURRENT

·       Develop omnichannel copy for DTC and HCP audiences across print, digital, paid media, social, and programmatic platforms

·       Create campaign concepts driven by strategy, enhanced by storytelling to deliver emotive and measurable results

·       Brainstorm on creative and strategic tactics to solve complex business challenges

·       Lead creative development from concept through final execution, including manuscript development, client presentations, medical referencing, annotation, and MLR approval

·       Collaborate cross-functionally with strategy, account, medical, legal, and production teams to deliver compliant, on-brand creative solutions

·       Supervise and mentor copywriters, ensuring consistency of brand voice and high editorial standards across campaigns

·       Contribute to FDA-approved brand and indication launches supporting national and global campaigns

·       Clients: ViiV, Novo Nordisk, Nestlé, TEVA, Dentsply Sirona, Johnson & Johnson, Mirum Pharmaceuticals

Brand Manager |Emanate Health Hospital System | Los Angeles, CA | SEPTEMBER 2021-MARCH 2022

·       Launched regional brand, introducing a new, integrated business to internal stakeholders, consumers and health care professionals

·       Launched and managed paid and organic social media platforms to strengthen overall brand

·       Developed omnichannel marketing campaigns to drive growth of service lines, specialty services and physician network

·       Wrote ads for omni-channel channel campaigns across specialties including cardiology, neuroscience, orthopedics, family medicine and more

·       Worked closely with service line leaders across departments to implement and track marketing plans to successfully reach key business objectives and KPIs

·       Provided day-to-day marketing support to internal departments and service lines throughout the organization 

Marketing & Communications Brand Specialist |Emanate Health Hospital System | Los Angeles, CA |APRIL 2019-SEPTEMBER 2021

·       Lead digital marketing and communications efforts across health care system to reach internal and external audiences.

·       Worked with team to create and execute branding, marketing and advertising strategies for various service lines including women's health, cardiac care, neurology, family medicine, orthopedics and more.

·       Analyzed data to measure results and create reports to share with key stakeholders.

·       Provided support to business development teams to launch new services, clinics and physician practices.

Copywriter & Marketing Specialist | Salt Media Marketing | Los Angeles, CA |APRIL 2018- April 2019

·       Developed branding and advertising strategies for clients across a vast spectrum of industries.

·       Lead editor over all written content.  

·       Managed team of writers, designers, and project managers.

·       Wrote and edited marketing emails, website copy, paid social media advertisements, organic social media posts, newsletters, lead magnets, blogs, media releases and more.

Copywriter | LHWH Advertising & PR | Myrtle Beach, SC | MAY 2016-SEPTEMBER 2017

·       Managed several campaigns at once under tight deadlines. Created content, editorial calendar and managed social media accounts.  

·       Wrote in several styles and voices for website, print and internal documents.

·       Wrote and edited long-and short-form copy for blogs, SEO meta descriptions, website content, press releases, social media, presentations, training materials and more. Interacted with press on behalf of clients.

EDUCATION
Bachelor of Arts: Interdisciplinary Studies—Concentration in Advertising
Coastal Carolina University

Associate of Arts: Arts and Humanities
Horry Georgetown Technical College

INDUSTRY EXPERIENCE:

o   Pharmaceutical & Life Sciences

o   Healthcare Systems & Medical Practices

o   Consumer & Lifestyle Brands

o   Hospitality, Tourism & Entertainment

o   Real Estate & Automotive

o   Nonprofit & Public Sector

EXPERIENCE WRITING IN INDUSTRIES:

Pharmaceutical companies, Hospital Systems, Crypto Technology, AI, Fashion, Real Estate, Medical Practices, Car Dealerships, Health and Fitness, Amusement Park, Golf Companies, Hotels, Tourist Attractions, Restaurants, City Events, Non-Profit Organizations, Car Dealerships, Tourist Attractions, National Holiday Website